Dead End: Eldorado

DEAD END: ELDORADO

By Fernanda Rocha

El Dorado, Brazil, 2011.

Silver halide color photograph printed on Fuji Deep Matte Velvet paper. 

ABOUT THIS SERIES - DEAD END

When it comes to our personal perception of the world, illusion is as much the reality as reality is an illusion that is based on what we see and how we look at it. Dead End is Fernanda Rocha's exploration of our imaginary process and the process of making the imaginary tangible.

We only print on archival papers and surfaces, including silver halide photographic papers, museum-quality heavyweight rag papers, metal, acrylic, and wood.

PHOTOGRAPHIC PRINTS

Fuji Deep Matte Velvet is a luxurious, velvety smooth, acid-free, archival silver halide photographic paper with a non-reflective surface that creates gorgeous, detailed fine art images with rich, vivid colors that feel both muted and saturated at the same time.

RAG PRINTS

Moab Somerset Museum Rag is an archival 100% cotton heavyweight 300gsm acid-free paper with an ultra-smooth surface and matte finish that produces deep, rich blacks and unparalleled color.

METAL PRINTS

Our metal prints are made by infusing dyes directly into specially coated aluminum sheets, resulting in uniquely durable prints with vibrant colors, brilliant luminescence, and exceptional detail. The ultra-hard scratch-resistant surface is waterproof/weatherproof and can be cleaned easily — just avoid direct sunlight.

FRAMES

Handcrafted in California, our solid wood box frames are made of natural wood with a rich finish and grain that can vary slightly from frame to frame. They are available in black, white and natural basswood.

Fernanda Rocha is a photographic artist who challenges visual perspectives and rules by using graphic elements to flatten and abstract the reality that she sees. These elements are sometimes playful and sometimes disconcerting. Most importantly, they add unexpected depth and meaning to her work.

Fernanda grew up in Brazil and has been based in the United States for the past 20 years. She has lived in London, and spent several months in India and, most recently, Portugal. Most of her professional experience involved the production of photography for magazines, books, newspapers, and advertising. She currently lives in Portland, Oregon.